What’s Visible Matters
What’s Visible Matters

“Cool Choices kept the issues of sustainability in the forefront.”

One of the challenges around sustainable behaviors is that often they are invisible to the broader community. Nobody knows how long I run the water while I brush my teeth or whether I programmed the controls at the office to turn down the heat when the building is unoccupied.

Cool Choices makes the invisible visible—and celebrated—via our games. We amplify the good stuff because we know that people take cues from what they see others doing; by making sustainability more visible we change what’s normal.

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About the author
Hiram Wurf