Let’s Hear It for the General Public!
/ June 29, 2012 0 COMMENTS

In case you did not notice, we are all trying to do our part. Two recent surveys suggest that the vast majority of Americans are making an effort to save energy and reduce their emissions. In a national survey by the Energy Center of Wisconsin, 73% of respondents said that they had done something in…

Sustainability as a Bonus Offer
/ June 21, 2012 0 COMMENTS

A Vermont company—AllEarth Renewables—found a unique way to motivate its employees to reduce their energy usage. Historically, the firm offered employees incentives for reducing their driving and household energy usage.  Now, as an alternative, they give each employee a $6,000 annual allowance for energy and the employee gets a cash bonus based on whatever portion…

Excuses, Excuses
/ June 15, 2012 0 COMMENTS

The new Associated Press-NORC Center for Public Affairs Research poll on energy issues, funded by the Joyce Foundation, indicates Americans are skeptical about the impacts of small actions (like turning off lights) and, at the same time, the majority of respondents say it is too difficult to make the changes that they identify as more…

Put A Positive Spin On It
/ May 3, 2012 0 COMMENTS

Colleagues sometimes call me a Pollyanna because I tend to see the glass as half full rather than half empty.  One of the things that I’ve learned from the behavioral literature, though, is that perspective matters—research confirms that we are influenced by expectations.  (And as an aside to those curmudgeon critics, studies also indicate having…

Finding Benefits in Unexpected Places
/ April 26, 2012 0 COMMENTS

“I started biking to work because…” Understanding what inspires people to make and maintain environmentally sustainable changes is core to our mission at Cool Choices.  To facilitate change, we need to understand what works.  Accordingly, we aim to remain current with the latest research in various behavioral fields and we partner with researchers, asking them…