The Math Works: Simple Stuff Adds Up
/ April 12, 2012 0 COMMENTS

With record-breaking temperatures across the US this spring, there has been quite a bit of talk about climate change.  The part of the discussion that caught my attention had to do—of course—with behavior change.  I have seen several articles recently that disregard and even discourage individual actions, often noting that these small steps are not…

Water Conservation and Behavior Change
/ March 29, 2012 0 COMMENTS

I was really excited to read an article about some communities within the United States taking steps to ensure that businesses and households comply with water use restrictions.  Given the mild winter, early Spring, and pending Summer droughts, a rate structure would be in place for businesses and households who use above the allotted usage…

Celebrating Change
/ November 17, 2011 0 COMMENTS

Last week we participated in a Green & Gold celebration at Miron Construction.  The festivities marked the end of the iChoose game that Cool Choices deployed for Miron employees while also celebrating a myriad of awards that Miron has received for their work around sustainability including: Corporate Report Wisconsin Citizenship Award for Environment, Employee Relations…

Can Brands Change Our Behaviors?
/ October 27, 2011 0 COMMENTS

Proctor & Gamble proposes to change the way we wash our clothes. Per a recent press announcement, P&G says they plan to: reach 100 million U.S. households by Earth Day 2013 with the information needed to convert from warm/hot water laundry habits to cold water washing. Put another way, they want to shift the percentage…

Forcing Change
/ October 20, 2011 0 COMMENTS

From Japan comes this true story about how one company is attempting to save energy in wake of the Fukushima nuclear disaster:  Men have been asked to sport a short back-and-sides, slightly longer on the top, whereas women have been asked to keep a “cute” bob with a fringe that can be combed to one side….