Believing in People
/ June 13, 2011 0 COMMENTS

Do we believe we have the will to do what’s necessary to slow global warming? The latest Yale University survey suggests that Americans are increasingly doubtful about our collective will.  The percentage of Americans who assert that it’s possible to slow warming “but people aren’t willing to change their behavior so we aren’t going to”…

To Be Social It Has to Be Fun
/ May 23, 2011 0 COMMENTS

Jayme Heimbuch at Treehugger.com published a piece a few weeks ago about the failure of energy conservation to engage people via social networking, suggesting that perhaps people were the problem (because we seem to care more about celebrities than kilowatt hours). Three weeks into a pilot where people are sending us photos, bragging to us…

We Have a People Problem
/ May 5, 2011 0 COMMENTS

So why don’t people talk about energy or sustainability more broadly. Not enough fireworks? Not sexy enough? Not Bieber enough? Via, Grist, Chris Kaiser of Map-a-Watt writes, This is something we all have come to realize. I’ve said many times over the last 2 years of blogging that if I were writing about Britney Spears, Justin Bieber, or…

Gamification? Real Games.
/ May 3, 2011 0 COMMENTS

I’m way late to the party on Heather Chaplin’s much critiqued critique of gamification. But Ian Bogost’s not-so-subtly titled Persuasive Games: Exploitationware gives me another crack at entering the Great Gamification Debate. Chaplin’s basic point seems to be that gamification is an escapist drug. If we make the world more like a game, the thinking goes, we can harness all…