Breaking Old Habits with New Games
/ February 9, 2012 0 COMMENTS

A recent Xcel Energy blog debunking energy myths illustrates the interconnections between our products and our habits. The blog addressed the practice of pre-rinsing dishes for the dishwasher, asserting for a second time that this was not necessary.  The echo post was prompted by the feedback Xcel got the first time they said pre-rinsing wasn’t…

Can Brands Change Our Behaviors?
/ October 27, 2011 0 COMMENTS

Proctor & Gamble proposes to change the way we wash our clothes. Per a recent press announcement, P&G says they plan to: reach 100 million U.S. households by Earth Day 2013 with the information needed to convert from warm/hot water laundry habits to cold water washing. Put another way, they want to shift the percentage…

An Uncommon Approach to Apparel
/ September 14, 2011 0 COMMENTS

Are you hankering for some good news on the environmental front? Patagonia just set up a virtual store front via eBay.  It is part of their Common Threads Initiative where they encourage their customers to repair, re-use, recycle and, yes, reduce their consumption. Patagonia’s been active in environmental issues for a long time; some of…