Finding Benefits in Unexpected Places
/ April 26, 2012 0 COMMENTS

“I started biking to work because…” Understanding what inspires people to make and maintain environmentally sustainable changes is core to our mission at Cool Choices.  To facilitate change, we need to understand what works.  Accordingly, we aim to remain current with the latest research in various behavioral fields and we partner with researchers, asking them…

Beef Up Your Diet While Fattening Your Wallet – Become a Flexitarian
/ April 19, 2012 0 COMMENTS

Americans often have options when it comes to what they eat.  But what you eat can cost you.  That is one reason why meat consumption is down.  According to Gourmet.com: Meat is the single most expensive thing Americans eat, and in tough times it’s one of the first things to go. Fifty-one percent of shoppers…

The Math Works: Simple Stuff Adds Up
/ April 12, 2012 0 COMMENTS

With record-breaking temperatures across the US this spring, there has been quite a bit of talk about climate change.  The part of the discussion that caught my attention had to do—of course—with behavior change.  I have seen several articles recently that disregard and even discourage individual actions, often noting that these small steps are not…