Small Actions Matter. And They Accumulate.
/ July 29, 2011 0 COMMENTS

It is easy to think that our actions do not matter and that we represent just one small piece of the picture.  But in reality the picture is made up of millions of small pieces.  Every choice we make, no matter how small, is part of a continuum of choices that directly impact our world….

Meaningful, Everyday Actions
/ July 29, 2011 0 COMMENTS

Cool Choices envisions a world where simple sustainable actions are part of the everyday practices of individuals, communities and small businesses. That sounds so simple, doesn’t it?  However, in the current light of day, individuals often waste 10-20% of the gasoline, electricity, and food they purchase every month. Addressing this waste is a challenge because…

Change Is Possible
/ July 29, 2011 0 COMMENTS

Cool Choices approaches the charge of inspiring environmentally sustainable actions that reduce greenhouse gas emissions in playful ways, even using games to engage people. Studies show that information, alone, is rarely enough to motivate change.  Years of research tells us that humans are not naturally motivated to change their practices today based on future risks,…

Sustainability Is an Opportunity, Not a Chore
/ July 29, 2011 0 COMMENTS

In the corporate world, leaders see environmental sustainability as a way to achieve a competitive edge.  Corporate sustainability initiatives reduce costs, increase brand loyalty and mitigate risks, leading to long-term profitability. Companies are competing to lead on these issues.  When it comes to individual actions, though, we tend to focus on the chores associated with…

A Cool Approach to Choices
/ July 29, 2011 0 COMMENTS

Cool Choices’ programs rely on the best thinking from behavioral sciences.  We prioritize evaluation so that our results are independently verified.  We celebrate what works and acknowledge what does not.  We work in partnership with local entities, including businesses, schools, and the agriculture industry to make change happen. And we do this by adhering to…