It Is Not About Sacrifice, It’s About Living More
/ June 16, 2011 0 COMMENTS

As a veteran of almost two decades of energy efficiency efforts, I’ve had hundreds of people start conversations with me by saying “You know, I tried [insert efficiency product or practice here] and…” Over time I learned to brace myself, to force a fixed smile as I listened—because as often as not, what followed the…

Believing in People
/ June 13, 2011 0 COMMENTS

Do we believe we have the will to do what’s necessary to slow global warming? The latest Yale University survey suggests that Americans are increasingly doubtful about our collective will.  The percentage of Americans who assert that it’s possible to slow warming “but people aren’t willing to change their behavior so we aren’t going to”…